We searched. Researching everything anyone concerned about the immune system should be taking and what we found was not good enough. We recognized many areas for improvement and solved for each:
Thoughtfulness. We found most products advertising 'immunity' without taking a more in-depth investigation into what was possible with immune system optimization to become even more resilient.
Transparency. We recognized a large gap in co-operative education around all of the different things one should be doing--proactively, to improve our immune system's internal environment.
Affordability. We identified value discrepancies in both individual ingredients and comprehensive product pricing.
Ease of use. A few months of consuming a counter full of different individual supplements was enough to know we were on the right path, coming up with an easy to remember, once a day fuel that tasted amazing.