Our Story - Why we felt compelled to create 23Vitals

Why We Felt Compelled to Create 23Vitals

The Human Spirit Flourishes in The State of Creativity

To achieve this state of coherence, we must unravel what keeps us living in 'survival mode.' When we are overexposed to stress and negativity, we lose the powerful connection between our heart and mind. We get knocked out of alignment. Our immune system becomes suppressed, and our spirit begins to lose hope.

"Total immune optimization begins within. Amazing things start happening when you feel with every ounce of your being, you're prepared for anything."

We've learned a thing or two about survival over the last 40+ years. We intentionally poured all of our love and years of mastery within our crafts into 23VITALS™, with the knowledge of how powerful co-creation is when the driving force is love. I truly believe the positive reviews about how 'it just makes me feel better" and the fact that our product tastes so dang good is because we envisioned every scoop, giving your immuno-warriors a big hug and words of encouragement.

March 2020, this product did not exist.

We searched. Researching everything anyone concerned about the immune system should be taking and what we found was not good enough. We recognized many areas for improvement and solved for each:

Thoughtfulness. We found most products advertising 'immunity' without taking a more in-depth investigation into what was possible with immune system optimization to become even more resilient.

Transparency. We recognized a large gap in co-operative education around all of the different things one should be doing--proactively, to improve our immune system's internal environment.

Affordability. We identified value discrepancies in both individual ingredients and comprehensive product pricing.

Ease of use. A few months of consuming a counter full of different individual supplements was enough to know we were on the right path, coming up with an easy to remember, once a day fuel that tasted amazing.

Overexposure to Stress Weakens Our Immune System

Survival Mode vs. Creativity Mode

When we experience stress, all energy within the body shifts to support 'survival mode.' Our immune system moves from the forefront to the back burner in' survival mode until the perceived threat is gone.

Survival Mode

When stress hormones are released, our immune system cannot operate as it should.


We were born 'survivors,' our stress hormones keep us alive when we're in danger; Fight, Run or Hide. However, we are not living with a monster in the closet, though--a job, mortgage, boss, an election year, or quick scroll of social media can make us feel this way.

Stress can be a great motivator - but it does a severe doozy on quality of life, how quickly we age, and our ability to heal.

  • Our already over-worked and undernourished immune system becomes compromised
  • Our ability to fight off new challenges introduced becomes minimized
  • Our immune systems' ability to continue fending off the poor choices we've made in our past begins to fail us.

Stress Addiction

Many of us have acquired an addiction to these stress hormones.


When we live in "survival mode," - it is almost impossible for us to tap into the FORCE of our CREATIVE POTENTIAL.

Spending the majority of our day, over time, prevents many of us from identifying our 'unique gift.'

There are so many solvable problems in the world today.  

Imagine how many can be solved if more of us shake free of this survival dynamic.

Turning our problems into gifts and evolving our offerings into superpowers - that serve the greater good--with pure intentions of helping others.

23VITALS™ is The Culmination of Asking Big Questions

How can we make a difference? What can we do to help the individual elevate? How amazing would it be if everyone found that one thing they truly love? How beautiful would it be if that one thing was enough to provide a good living?  

Replace Fear, With Confidence


We know we can't solve this stress pandemic that everyone has been living in - for most of their lives.

But there was one thing within our capabilities: we felt compelled to act.

We knew there was no way we were going to create impact without figuring out a solution for people to feel more confident about the immune system's ability to become stronger and even more resilient.

We sought a harmonic balance between the left and the right - inspired by the most limitless force in the universe, unconditional love.

We co-created the most comprehensive immune supplement ever formulated, merging the latest nutraceutical science advancements with an exhaustive human biology review.

It truly is, but no one knows about it, YET.

Ignite The Human Spirit


Anything is possible when you become clear on your mission. People talk about "finding your why" - yes - this is important.

However, as you navigate your healing journey, unraveling things from the past that may have been hidden or tucked away, dots begin to connect.

All of the scars, traumas, recurring issues, and challenging lessons begin to line up - leading you back to memories of when you were young -where you already knew what you came here to do.

You will begin to remember moments in your life where you were the happiest - or when you were doing something, and it just felt "natural" - like you'd done it before.

Understand this connection, if nothing else.

You cannot and will not - ever - work through the healing process - where you truly 'feel' happy or like you're finally living the life you've always wanted or believed was within reach - when you're operating out of 'fear.'

Shine a Light


We were born with the superpowers to heal, adapt and overcome.

Collectively, there was no way we would standby and watch our fellow humans--be the constant recipient of coordinated distraction, confusion, and negativity, without coming up with proactive solutions to reinforce confidence in life and our innate ability to adapt and overcome.

23VITALS is for those who 'need' it most... those of us who've been living in 'survival mode' for so long--we don't know anything different.  

We've been showing up, doing our best, every day - because we've got people counting on us - family, friends, co-workers, employees, students, players, and even those we've never met before.

Why? It's part of the job. It's part of being a mom, a dad, a coach, a teacher, a doctor, a nurse, a police officer, a fireman, a leader. We all have our faults, but we always recognize the positive feeling that comes with knowing we're doing the right thing to support and provide.  

This shift from living stressed to blessed will get done one by one.

Our immune systems have been working overtime - long before 2020.


When I first saw signs of how 2020 may play out, it triggered many heavy emotions.

At first, the emotions were coming from a place of selfishness and personal survival. I was looking at things through the lens of how things would affect my son, my son's mother, my business, and my ability to provide.

I'd just got done living through my version of a 'lockdown' - where the only way out - was to take 100% responsibility and full accountability for everything that got me to that low point.

It wasn't until I zoomed out that I recognized where the pain and suffering I had to work through would benefit others.

As a new father, with a new business and a heavy financial burden, I had to figure out ways to raise my vibration and shift gears - knowing that when it was my time to have my son, I had to be present - I had to be coherent - I had to be conscious.

Knowing, all of the 'issues" I needed to work through - came from experiences I had as a child where I took on the emotions of anxiety and stress that my young parents were experiencing while doing their best to raise me.

Its time to be more proactive.


Awareness --> The Real Killer preventing many of us from living our best life--while shortening human life span prematurely, is Chronic Stress.

Accountability --> We cannot eliminate all of the causes of stress in our lives, but we can become more aware and proactive in dealing with these stressors.

Get Started --> When you understand how the immune system works, you can become proactive, empowering your immune system to do its job better.

  • Recognize the causes
  • Become better at managing our reactions
  • Prioritizing our health
  • Inspiring those we love through our actions

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You will not find a more comprehensive solution for immune system health & optimization. You definitely won't find one where the power of love was poured into every finite detail--knowing the powerful impact this has on all things.

Our Promise

We know our product is the best option from a dietary supplement perspective for Total Immune Vitality. If you come across something after you've purchased from us that you believe is "better," or a product that we should be aware of - with respect to claims or efficacy - please share it with us so we can take a look. We'll be happy to provide a comparative analysis. 

Our Commitment

Earning your trust is our #1 priority. If you're unhappy with the product, simply call or email, and one of our team members will do their best to make you happy and address any concern. No games. We created this product because we knew there had to be better way for us to be proactive about our immune system, at a lower cost than what we experienced buying dozens of items off Amazon every month. 

Our Mission

We're going to do everything we can to help be a positive, empowering voice for those who desire being proactive to bolster and prime their immune systems. We leveraged the best nutraceutical science has to offer with broad expertise in human physiology and biochemistry to optimize heath & human performance in daily life. No more fear. We want people to feel safe, courageous and ready for anything.